Zhaboeva S.L. 1
Polev A.V. 2
Gerasimenko A.V. 2
Gorelik S.G. 2, 3
Volkov D.V. 3
1 LLC «Medicine of beauty»
2 ANO “Research Medical Center
3 Federal State Autonomous Educational Institution of Higher Professional Education «Belgorod State National Research University»
Development of medical services marketing puts new requirements to employees of registries, the call-centers and to administrators of the medical organizations. Management of the first contact service with the patient – specialists of the call-centers, registry, administrators is very important for ensuring medical and economic efficiency of centers, providing age-focused and anti-age services. Thus it is necessary to pay attention of a regulation of their activity, development of internal standards of their work and control of their observance. Standards has to provide a professional component, an order of interpersonal communications in system “the patient – the employee”, requirements to the organization of working hours, a place and staff appearance. It helps to provide a necessary level of service activity of the medical organizations. The own experience of approaches development to a regulation of work and behavior of specialists of registry, call-centers assistants and administrators of clinics of anti-age medicine is presented in paper.